An
effective domain name can help to brand your site. It
can also communicate to your customers the types of
products you sell online. An easy to remember domain
that describes your services should be the goal of every
site owner. Here are some techniques that you can use
to create the best domain name for your company.
Describe
your products or services
One
way to come up with an effective domain name is to describe
your product or services. Write down every word or phrase
that comes to mind when you think of your product or
service. The easiest way is to keep writing for two
to five minutes without stopping. It’s a creative
writing technique that can yield a huge cache of keywords
that you can plug into any registration application
until you find a domain name that fits. This technique
is effective, quick and free.
English
has a large vocabulary list
The
English language has one of the largest vocabulary lists
in the world. If you can’t find a way to describe
a product or service, take a break, come back in a few
minutes and try again. Try to see how many different
ways you can say the same thing. You already have access
to the vocabulary list and ideally you will know your
product or service better than anyone else. Pretend
that you’re describing it to a friend and in a
few minutes you will have a long list of words that
you can use as your domain name.
Most
short words are taken
Yes,
many of the shorter words such as “men”,
“women” and “book” are taken.
In today’s marketplace, you can’t rely on
such generic terms to bring in traffic. An effective,
memorable domain name must go beyond being a novelty
to being an asset that helps customers remember your
site and your product. Try putting two or three words
together. This will make it easier for them to come
back to your site and make a purchase.
Brainstorm
your way to a great domain name
Brainstorming
is the only way to get a good domain name. Whether you
write, use a name generation software, a dictionary
or try random words, it’s your creative approach
that will give you quality results in less time.
Here
are 4 easy domain name generation ideas:
Write
about the product(s) that you plan to sell
Write about the topic or theme of your site
Write about the type of customers you want to visit
your site
Start with one word descriptions and then add secondary
words until your get an effective word or phrase that
you register as your domain name.
Check out your competitor’s websites.
Are
they using words that fall into a specific category
like product names, rhyming words, or names of cities?
These can all give you clues about what types of words
and descriptions that make the best domain names for
your type of service. It can also give you some clues
into what works best with customers and search engines.
In this case, you don’t have to reinvent the wheel,
you just tweak it a bit to get better results.
You’ll
also have words for your Search Engine Marketing Campaign
The
cool thing about this technique is that it will also
help you to generate a list of words that you can use
later on as part of your search engine optimization
campaign. Whether you plan to do this on your own or
through a Pay-Per-Click service, you will be ahead of
the game with a long list of keywords to choose from.
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Syd
Johnson
Syd Johnson is the Executive Editor of RapidLingo.com,
Financial Solutions Website. You can see more articles
at http://www.rapidlingo.com/
